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List of sweepstakes casinos: who runs the big US brands
Thirteen well-known sweepstakes casino brands, who owns them and what public sources say about them, listed alphabetically rather than scored, plus the games worth looking for in their lobbies.
A sweepstakes casino is an online social casino where players use Gold Coins for entertainment and Sweep Coins under the brand's promotional rules, and in the US the field is led by a small group of operators, including VGW (Chumba Casino, LuckyLand Slots, Global Poker), Stake.us, Pulsz and the McLuck group, among roughly 140 operators counted in 2025.
Short answer: The largest operator by reported revenue is VGW, whose FY2025 revenue was about A$7.3 billion (around US$5.2 billion), with Chumba Casino alone at about A$5.2 billion. Other well-known brands include Stake.us, Pulsz, McLuck, Hello Millions, High 5 Casino, WOW Vegas, Ruby Sweeps, Crown Coins, Fortune Coins and Legendz. Availability differs by state, so check each brand's terms before you sign up.
How this list was built
We list brands that appear repeatedly in trade press and player sources, with the operating company and only those facts we could source. Where a fact comes from a single source or could not be confirmed, we say so. The list is alphabetical. We do not score or rate the casinos, because a fair rating would need redemption tests and support checks we have not run on every brand, and we would rather leave the column empty than fill it with guesses.
Major US sweepstakes casinos, A to Z
- Chumba Casino (VGW). The flagship of VGW, a company founded by Laurence Escalante, who took it private. Gambling Insider reports Chumba's FY2025 revenue (year to 30 June 2025) at about A$5.2 billion, or roughly US$3.7 billion.
- Crown Coins Casino. The operating company and launch year were not confirmed in our sources. A PokerListings comparison of five social casino lobbies listed Relax Gaming and Playson games there; check the live lobby, as lists change.
- Fortune Coins (FortuneCoins.com). Active by 2023, when it announced content deals with Evoplay (Business Wire, 22 February 2023) and Booming Games. The operator was not confirmed in our sources.
- Global Poker (VGW). VGW's poker brand, the third name in the group alongside Chumba and LuckyLand.
- Hello Millions (B-Two Operations Ltd, also given as B2 Services). A sister brand of McLuck under the same operator.
- High 5 Casino (High 5 Games). Run by High 5 Games. One source dates its sweepstakes launch to 2020; we could not confirm that.
- Legendz. A social casino and sportsbook. Its content arrived through the Hub88 aggregator around December 2024, with 1,000+ games including Playson, Kalamba Games and Booming Games titles.
- LuckyLand Slots (VGW). VGW's slots-focused brand. A further VGW brand, Just Slots, launched in 2026 according to one source.
- McLuck (B-Two Operations Ltd). Reported to have launched around 2022 to 2023; we could not confirm the exact year. PokerListings lists Relax Gaming, Playson and BGaming in its lobby.
- Pulsz and Pulsz Bingo (Yellow Social Interactive, Gibraltar). Launched around 2019 or 2020, depending on the source. Lobby lists include Relax Gaming, Playson and BGaming.
- Ruby Sweeps (Rubystone Ventures LLC). Launched in 2023, with an exclusive library from RubyPlay.
- Stake.us. The US sweepstakes arm of Stake.com, whose founders are Ed Craven and Bijan Tehrani. A single source dates its launch to August 2022. Player sources list BGaming in its lobby.
- WOW Vegas (MW Services Ltd, Gibraltar). Launch year not confirmed in our sources.
Sweepstakes casinos and their operators
| Brand | Operator (as reported) | Dated fact | Confidence |
|---|---|---|---|
| Chumba Casino | VGW | FY2025 revenue about A$5.2bn | Trade press |
| LuckyLand Slots | VGW | Group FY2025 revenue about A$7.3bn | Trade press |
| Global Poker | VGW | Same group as above | Trade press |
| Stake.us | Stake.com's US arm | Launch August 2022 | Single source |
| Pulsz | Yellow Social Interactive | Launch 2019 or 2020 | Sources differ |
| McLuck | B-Two Operations Ltd | Launch around 2022 to 2023 | Unconfirmed |
| Hello Millions | B-Two Operations Ltd | Sister of McLuck | Player sources |
| High 5 Casino | High 5 Games | Sweeps launch 2020 | Single source |
| WOW Vegas | MW Services Ltd | Not confirmed | Owner only |
| Ruby Sweeps | Rubystone Ventures LLC | Launch 2023 | Player sources |
| Fortune Coins | Not confirmed | Evoplay deal 22 Feb 2023 | Press release |
| Legendz | Not confirmed | Hub88 content around Dec 2024 | Trade press |
| Crown Coins | Not confirmed | Not confirmed | Lobby lists only |
How big is the sweepstakes casino market?
Estimates vary. Figures attributed to Eilers & Krejcik put 2025 Gold Coin sales at about US$14.3 billion and net revenue at US$4 to 5 billion, across roughly 140 operators. Those numbers come to us through a secondary news source, so treat them as an order of magnitude rather than an audited total. What they do show is that a handful of groups, VGW above all, account for a large share, while a long tail of newer brands launches every year. If you are curious how those newer brands get started, our sister site walks through how a new sweepstakes brand gets launched.
How to choose a sweepstakes casino as a player
With no ratings on this page, here is the checklist we would use ourselves, in order of how often it matters.
- Is it available where you live? Availability differs by state. The brand's rules list where entries are accepted.
- Are the redemption terms clear? Look for the playthrough, the minimum, the methods and a stated processing time. Our guide to redeeming Sweep Coins lists what to check.
- Is the coin model easy to read? You should always see which coin is in play. If a pack's Sweep Coins are not one per dollar, the brand should say so clearly. See Gold Coins vs Sweep Coins for the usual setup.
- Does the lobby have more than slots? A brand with crash, fish, bingo and keno rows gives you more ways to play a balance through.
- Can you reach support? Send a question before you buy anything and see how long the answer takes.
Which games to look for in a sweepstakes lobby
Whichever brand you pick, the games are what you will spend your time on. These are the titles we would search for first.
Nocturn Play Top pick
If a lobby carries Nocturn Play, it is our first stop. The studio built a separate sweepstakes line around Gold Coins and Sweep Coins, where each round is paid in the coin it was played in, and its 52 games include the formats many lobbies are short of: four fish-style shooters plus Leviathan Gold, single-player 75-ball and 90-ball bingo, two keno games and a scratch card, next to slots and crash.
Black Jaguar Temple
The slot to search for first: a cluster grid that grows from 3×3 to 7×7, with a top win of 10,000× the bet. More slots in our sweepstakes slots ranking.
Altitude Zero
A two-bet crash game in the Aviator mould, with auto cash-out and a 5,000× ceiling. Other originals are in our crash games guide.
Leviathan Gold
A reef fish shooter with three weapons and two bosses, paying up to 2,000× the bet per shot. The full fish row is compared in our fish games guide.
Night Bingo
75-ball bingo you play alone, with a golden-ball joker and a 7,500× full-card prize. See bingo and keno for the draw games.
If a lobby only has slots, you can still try the other formats free in the browser on the studio's own site, where a tower climb with four risk levels and the rest of the catalogue are open to play. For a broader look at how sweepstakes sites differ from pure social casinos, see our sister site's comparison of the two models. Sweepstakes casinos are for adults; play for fun.
FAQ
What are the biggest sweepstakes casinos in the US?
By reported revenue, VGW's brands lead: Chumba Casino, LuckyLand Slots and Global Poker, with group revenue of about A$7.3 billion in FY2025. Stake.us, Pulsz, McLuck, Hello Millions, High 5 Casino and WOW Vegas are other widely known names.
Who owns Chumba Casino?
Chumba Casino is run by VGW, founded by Laurence Escalante, who took the company private. VGW also runs LuckyLand Slots and Global Poker.
Who owns McLuck and Hello Millions?
Both are reported to be run by B-Two Operations Ltd, also given in some sources as B2 Services.
How many sweepstakes casinos are there?
Industry estimates attributed to Eilers & Krejcik put the number at around 140 operators in 2025. Counts vary widely between sources because new brands launch and close often.
Are sweepstakes casinos available in every state?
No. Availability differs by state, and each brand lists where it accepts players in its own rules.
What games do sweepstakes casinos have?
Mostly slots, plus crash and limbo games, fish shooters, bingo, keno, scratch cards and sometimes sports tickets. Studios reported in US sweeps lobbies include Nocturn Play, Relax Gaming, Playson, BGaming, Booming Games and RubyPlay.